IM Blog
IM Blog
Your place among buyers!
Brand positioning: how do your clients perceive you in the fashion industry? Your brand, product, service, and everything you've brought into the fashion universe can find a specific place within...
Your place among buyers!
Brand positioning: how do your clients perceive you in the fashion industry? Your brand, product, service, and everything you've brought into the fashion universe can find a specific place within...
Find it at Intermoda!
Thousands of fashion products await you in four days where trends and business meet. Almost there! From July 21st to 24th, Intermoda's 85th edition will take place with one goal:...
Find it at Intermoda!
Thousands of fashion products await you in four days where trends and business meet. Almost there! From July 21st to 24th, Intermoda's 85th edition will take place with one goal:...
The powerful brand DNA
What is it and how to express it? A marketing strategy that drives fashion businesses. It is said that a brand is any perceptible symbol or sign that distinguishes one...
The powerful brand DNA
What is it and how to express it? A marketing strategy that drives fashion businesses. It is said that a brand is any perceptible symbol or sign that distinguishes one...
A long-awaited return
The Devil Wears Prada 2 is approaching. Its protagonists have made headlines around the world. After 20 years, the sequel to a highly successful film is coming. Originally released in...
A long-awaited return
The Devil Wears Prada 2 is approaching. Its protagonists have made headlines around the world. After 20 years, the sequel to a highly successful film is coming. Originally released in...
Max Alexander: boy who debuted in Paris
He's 9 years old and has already conquered the fashion world internationally. Get to know him. Perhaps you've seen one of his TikTok videos, read articles about him in countless...
Max Alexander: boy who debuted in Paris
He's 9 years old and has already conquered the fashion world internationally. Get to know him. Perhaps you've seen one of his TikTok videos, read articles about him in countless...
Brand architecture
Diversification within the fashion business; learn about this powerful strategy. Imagine that your participation in fashion can be so broad that it necessitates the creation of different brands. Well, brand...
Brand architecture
Diversification within the fashion business; learn about this powerful strategy. Imagine that your participation in fashion can be so broad that it necessitates the creation of different brands. Well, brand...