IM Blog

Did the buyer change?
Bet on emotion, an important element to connect with buyers of different generations. The market is constantly evolving: buyers' interests change from decade to decade, motivations shift from one side...
Did the buyer change?
Bet on emotion, an important element to connect with buyers of different generations. The market is constantly evolving: buyers' interests change from decade to decade, motivations shift from one side...

A movie designer
Edith Head, fashion personality and star behind great figures in cinema. Winning 8 Oscar statuettes, being nominated for them more than thirty times and even having a cartoon character inspired...
A movie designer
Edith Head, fashion personality and star behind great figures in cinema. Winning 8 Oscar statuettes, being nominated for them more than thirty times and even having a cartoon character inspired...

IM: fashion capital
Find out why Intermoda is the most important fashion business event in Latin America. Intermoda takes place twice a year in the city of Guadalajara, Jalisco (Mexico); specifically during January...
IM: fashion capital
Find out why Intermoda is the most important fashion business event in Latin America. Intermoda takes place twice a year in the city of Guadalajara, Jalisco (Mexico); specifically during January...

Dates of success
Seasonal marketing: selling when demand increases. Throughout the year there are seasons where trade is boosted. This is a great opportunity for entrepreneurs and established businessmen since it is an...
Dates of success
Seasonal marketing: selling when demand increases. Throughout the year there are seasons where trade is boosted. This is a great opportunity for entrepreneurs and established businessmen since it is an...

Customize (and sell)
Your customer's preferences will allow you to offer them true value. There are thousands of advertising impacts to which buyers are exposed from the moment they wake up until minutes...
Customize (and sell)
Your customer's preferences will allow you to offer them true value. There are thousands of advertising impacts to which buyers are exposed from the moment they wake up until minutes...

The mythical Rabanne
The renowned fashion designer in love with metal with a futuristic feel Guipúzcoa is a small Spanish province that saw the birth of one of the most media-friendly designers on...
The mythical Rabanne
The renowned fashion designer in love with metal with a futuristic feel Guipúzcoa is a small Spanish province that saw the birth of one of the most media-friendly designers on...