Style creators: personal shoppers

An exciting business unit for fashion specialists.

The fashion industry offers a vast spectrum of opportunities. Thanks to its extensive value chain, the participation of professionals in the sector is as diverse as it is rich in possibilities:

Designers, merchandisers, wholesalers, investors, communicators, marketers, photographers, stylists, and countless other profiles join its ranks worldwide.

Today, we delve into one of the most interesting profiles to analyze: the personal shopper. Who is this figure and what do they do within the fashion industry?

Well, a personal shopper is a specialized buyer or expert advisor who helps clients choose products such as clothing and accessories. The objectives can be diverse, from achieving a look for a special occasion to understanding what kind of garments work to expand or create a wardrobe successfully, according to the client's physical characteristics or preferences.

Would you like to become one?

Perhaps you can leverage your education or proximity to the fashion industry to achieve it. If you have experience in styling, fashion coordination, and are passionate about image design, this professional activity offers multiple benefits, including:

Total independence: As this activity primarily focuses on fieldwork, you will be able to handle various projects (from independent consumers to clients seeking luxury items or general advice).

Diversification: celebrities, executives, or professionals looking to improve their personal style can be among your potential clients.

Public relations: creating impactful looks will allow you to form alliances with various department stores, boutiques, and diverse brands.

  Digital positioning: on social media, there are profiles that have succeeded as personal shoppers, generating content that gives them notoriety, visibility, and, of course, collaboration opportunities with other environments.

Strengthen your profile

Intermoda is an ideal platform to achieve this. As a personal shopper, you will also identify functional brands for all types of markets; each of its pavilions will connect you with functional suppliers, including designers with contemporary pieces.

Moreover, Intermoda is also an opportunity to meet other professionals in the fashion industry with whom, through proper networking, you can form alliances and learn more about the sector through its content program.

Come to Intermoda!

The 84th edition of this business gathering returns from January 20 to 23, 2026. Get your badge here, register now.