JANUARY 20
Don't miss the list of free activities that Intermoda has for you.
21
Jul
21
Jul
MINDSET- WORKSHOP: Ethical fashion and conscious consumer as a business strategy
15:00
MINDSET | Second Floor
Get inspired by success stories, trends, and the conscious consumer's vision to discover how ethical and responsible fashion can become your greatest competitive advantage. Learn to implement sustainable strategies that strengthen your brand and authentically connect with new market demands.
21
Jul
MINDSET- Conversation between creatives: "Brand Building: Identity, values, discourse, and visual universe."
17:00
MINDSET | Second Floor
To inspire fashion creatives, designers, and entrepreneurs to build an authentic visual narrative that connects with audiences through emotion, coherence, and aesthetics, understanding communication as an extension of the brand's soul.
21
Jul
IM TALKS - Conference: "Smart Fashion: Traceability, Innovation, and Trust in the Value Chain"
18:00
IM TALKS | Guadalajara Hall
In a context where transparency, sustainability, and digitalization are redefining the fashion industry, this conference offers a space for dialogue between experts and leaders to analyze how global GS1 standards can transform processes throughout the fashion supply chain, from responsible production to the final consumer experience.
JANUARY 21
22
Jul
MINDSET- WORKSHOP: Accessible Communication as a Business Driver
12:00
MINDSET| Second Floor
During this conference, attendees will discover how communication can become a real growth tool for brands, creatives, and fashion projects. Through practical examples and reflections on the democratization of fashion, strategies will be explored to connect with diverse audiences, build authentic messages, and open new markets through more human and strategic communication.
22
Jul
IM TALKS-PANEL: IN ALLIANCE TRENDING FT. ELLE: The impact of design at a business fair.
13:00
IM TALKS | Guadalajara Hall
The Trending pavilion showcases Mexican and Latin American brands and designers offering valuable proposals that strengthen the fashion industry ecosystem.
The panel aims to demonstrate how the brands in the Trending pavilion are shifting their vision toward a commercial direction and highlighting Intermoda's role as a business platform.
Panel in alliance Trending Ft. Elle
22
Jul
MINDSET - Workshop: "The Jewel of Being Oneself: Creating, Believing, and Growing"
14:00
MINDSET| Second floor
Sharing, from the personal experience of its founder, how an artistic vision can evolve into a brand project with a solid identity and global potential, combining experimentation, craftsmanship, and emotional narrative.
In this talk, I open up my personal and creative process to explain how I transitioned from a career that felt "right," but not truly mine, to daring to forge my own path through jewelry and manual craftsmanship.
22
Jan
IM TALKS - Conference: "Evolving Fashion Media: Editorial Trends That Sell"
15:00
IM Talks | Guadalajara Hall
Explore how fashion media have transformed into business platforms that go further, and how brands can leverage this evolution for growth.
From her leadership at ELLE Mexico, ELLE Decoration, and ELLE Man, Claudia Cándano will offer a clear vision of how traditional and digital media coexist to strengthen brands. She will address how to tell relevant stories, attract diverse audiences, and convert trends into commercial value for designers and consumers.
22
Jul
IM TALKS-Panel presented by Ethical Fashion Space "New forms of sustainable employment: decent work with social impact"
18:00
IM TALKS | Guadalajara Hall
Sustainability is not only measured in materials or processes, but also in the opportunities it creates. This dialogue will bring together companies that are demonstrating that economic growth can go hand in hand with people's well-being—from the integration of local suppliers and the strengthening of female employment, to inclusion and training within responsible retail.
Presented by Ethical Fashion Space
JANUARY 22
23
Jul
MINDSET- Workshop: "Visual Translation of Trends: From Behavior to Design"
12:00
MINDSET | Second floor
In a world where trends move faster than ever, the ability to translate consumer behavior into visual and design decisions has become a competitive advantage.
Francelia Bahena shares how analyzing cultural, social, and emotional contexts can be transformed into creative strategies for fashion, retail, and visual communication brands.
23
Jul
IM TALKS - PANEL PRESENTED BY TIENDA NUBE: The digital future of Mexican fashion
13:00
IM TALKS | Guadalajara Hall
La moda mexicana vive un momento crucial: más marcas emergen, más diseñadores buscan profesionalizarse y más consumidores valoran la identidad local. Sin embargo, tener talento no es suficiente. Las marcas necesitan modelos de negocio sólidos, colaboraciones inteligentes y estrategias que les permitan crecer sin perder esencia.
En esta conferencia, Majo Hernández, cofundadora de Mexicouture
23
Jul
MINDSET- WORKSHOP: Between the Runway and the Scroll: The Language of Fashion Today.
14:00
MINDSET | Second Floor
The public will delve into the new language of fashion, understanding the industry as a cultural conversation beyond the runway.
They will discover how narratives change, how authenticity becomes a strategy, and how media, creators, and audiences redefine power.
They will also learn how to build cultural capital so that a brand not only sells, but matters. In the end, attendees will have a clearer perspective for reading fashion and creating brands with true meaning.
23
Jul
IM TALKS - Conference: Your Fashion Brand in the Digital Age
15:00
IM TALKS | Guadalajara Hall
Después de un hecho que cambió por completo su vida, Esteban Chavarría enfrentó un proceso de reconstrucción física, emocional y personal que transformó también su manera de entender la imagen, la masculinidad y la representación.
En esta conferencia, Esteban comparte cómo logró reencontrarse consigo mismo después del trauma, romper barreras dentro de la industria de la moda
23
Jul
IM TALKS - PANEL PRESENTED BY FASHION GROUP: Fashion AI: The Future of Design, Communication, and Business
18:00
IM TALKS | Guadalajara Hall
A panel exploring how artificial intelligence is transforming the fashion industry: from trend prediction and consumer personalization to algorithm-assisted design and the automation of creative processes. The panelists will share their experiences, opportunities, and ethical dilemmas in the face of this new technological revolution.
Panel presented by Fashion Group.