What does a parade sound like?

Music, like your next collection, should also tell a great story.

Fashion is a creative world and the inspiration behind it can come from anywhere. Based on this premise, ideas are a true downpour that bathes its members: designers, stylists, coordinators, producers, photographers, models, entrepreneurs, and countless other talents.

Among them, musicians, DJs, and creatives with a particular ear. Thanks to them, great fashion shows come to life so that both exclusive brands and independent designers can shine during their presentations.

That’s why today we ask ourselves, what does a fashion show sound like? Well, a fashion show can "sound" like any theme. In reality, it should sound like the goal that brand or designer wants to achieve.  

If you are about to present a collection on the runway, we have prepared a series of recommendations regarding music that you cannot miss.

Choose the story

Every show has a narrative through the collection. Music is the perfect complement to tell that story: what do you want to evoke among the attendees? If you already have that answer, it will be easier to choose the concept of the show, and therefore, the music.

Swing of rhythms

Musical timing and beats per minute (BPM) will help you create a track that allows your models to walk with the necessary strength and determination, but also with the required delicacy or tranquility. In other words, the rhythm you want to project during this creative exercise.

Prioritize originality

Unlike festive environments, where current musical hits are surprising, at a fashion show it's quite the opposite. The audience will celebrate new versions, remixes, or if possible, original compositions. It will even be better to opt for purely instrumental pieces.

Work with professionals

A music producer, a sound director, a specialized DJ, or real musicians will be your best allies to achieve the perfect sound for your project.

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Do you want to experience a fashion show?

Intermoda will surprise you with something much better: Fashion Space. This is the evolution of fashion shows, an immersive style experience where exclusive brands and renowned designers present their collections.

Don't miss every fashion show of Intermoda 84 from January 20 to 23, 2026. Register here to get your badge.