Buy a coffee or diamonds?

The exclusive Tiffany & Co proposal that only a few countries enjoy.

Over time, luxury brands have opted to offer their consumers a series of experiences that go beyond the product they market.

Precisely, within the spectrum of exclusivity, these activations are usually executed with sophistication and, of course, a high sense of inspiration for the client.

A compelling example only exists in a few places in the world, and fortunately for Mexicans, Mexico City has one of them: the Blue Box Café.

A charming café located in the exclusive Polanco neighborhood. This place is not just another café, but an attraction located right at the top of Tiffany's flagship store in the Aztec capital.

This reaffirms the interest our country has in the luxury industry, as well as the potential that exists for the premium brands market, despite the multiple social and economic challenges our nation is facing.

What is Tiffany & Co?

A renowned American jewelry firm that has established itself not only among those seeking high-end jewelry, but also among lovers of style and even fashion history. Why? Well, suffice it to say that it was founded in 1837 in the heart of the Big Apple, New York, one of the most well-positioned cities for the fashion sector worldwide.

Its extended universe

Precisely, Tiffany & Co has generated an exceptional positioning thanks to various branding and marketing strategies. These include the highly recognizable blue color of its boxes, as well as its overall image, the creation of romantic campaigns, the launch of new collections or seasons by recognized figures, among others.

The Blue Box Café, for its part, offers Tiffany & Co lovers the chance to enjoy what the brand represents, through a true experience of flavors. Both the menu and the facilities, and of course, the customer service, convey concepts that are linked to the philosophy of this firm.

Democratizing the brand

Although not everyone has the capital to acquire a spectacular Tiffany piece, they can enjoy a café where luxury, service, and of course, the experience, is also palpable to achieve an emotional connection, as well as a tangible activity.

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