Heading into 2026: Digital Marketing Trends

The new year is approaching, bringing with it the opportunity to outline a better strategy for your company.

The final stretch of 2025 and the beginning of 2026 is an opportunity to rethink what can be improved within companies, assess what worked, and, of course, identify what does not add value to the organization.

This time, our invitation is to generate the above from a digital marketing perspective. While the physical environment is vital for the success of a project within the fashion industry, we cannot deny that the digital universe has become an extremely important complement for brands.

Therefore, today we gather some recommendations that, according to specialists in the field, will be the trends that will govern during 2026. Let's begin:

Application of AI

Increasingly, both startups and established brands apply Artificial Intelligence at different customer touchpoints. The challenge? To achieve a fluid system that integrates advertising aspects, customer service, CRM, and more.

Diversity and Inclusion

Fashion campaigns and general brand content find part of their value in how they involve diverse profiles, faces, and interests in their digital branding projects. From the perspective of inclusion and diversity, brands find an opportunity to connect with a globalized reality, as well as a society made up of global citizens, not just those "from" specific places.

Humans in Digital Times

Amidst the fervor for optimization and the immediate aesthetics of AI, brands that also include real aspects and, above all, recall the human sense of fashion, will connect more effectively with an audience that also seeks quality, meaning, and purpose within the industry.

Selection of Voices

Influencers and content creators have become influential voices for thousands of people. However, specialization is valued for 2026. If a fashion brand has decided to collaborate with certain profiles for its social media strategy, the recommendation is to do so with specialized voices, not generic ones. In other words, a person who recommends multiple products can become generic, while niche names achieve a greater echo.

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Specialized knowledge? Come to Intermoda.

The 84th edition of this fair will offer free conferences, workshops, fashion shows, and much more from January 20 to 23, 2026. Register here.