IM Blog

IM Blog

Vestidos de sueños

Dresses of dreams

The quinceanera industry: a tradition that evolves within fashion. In Mexico, the quinceanera party is one of the most common celebrations. In the streets, it is common to see girls...

Dresses of dreams

The quinceanera industry: a tradition that evolves within fashion. In Mexico, the quinceanera party is one of the most common celebrations. In the streets, it is common to see girls...

Marketing de voz a voz

Word of mouth marketing

Get recommended! An effective strategy in 2023. Nowadays, advertising strategies face a major challenge: the credibility of a product or service . The immediacy that digital platforms provide to compare...

Word of mouth marketing

Get recommended! An effective strategy in 2023. Nowadays, advertising strategies face a major challenge: the credibility of a product or service . The immediacy that digital platforms provide to compare...

El éxito comienza en Intermoda

Success begins at Intermoda

Learn more about the largest fashion business exhibition in Latin America. Twice a year, Guadalajara becomes an epicenter for the fashion industry. The reason? Intermoda brings together thousands of buyers...

Success begins at Intermoda

Learn more about the largest fashion business exhibition in Latin America. Twice a year, Guadalajara becomes an epicenter for the fashion industry. The reason? Intermoda brings together thousands of buyers...

Moda deportiva: oportunidad de negocio

Sportswear: a business opportunity

The industry targets consumers seeking a healthier lifestyle. Body care, wellness trends and, of course, the search for a healthier life in general are also making inroads into the fashion...

1 comment

Sportswear: a business opportunity

The industry targets consumers seeking a healthier lifestyle. Body care, wellness trends and, of course, the search for a healthier life in general are also making inroads into the fashion...

1 comment
La visión femenina

The female vision

Girl power! Today we applaud key women in fashion (and the world). In such an important month to commemorate women's struggle for equal rights, today we celebrate the lives and...

The female vision

Girl power! Today we applaud key women in fashion (and the world). In such an important month to commemorate women's struggle for equal rights, today we celebrate the lives and...

Omnicanalidad: ¿por qué aplicarla?

Omnichannel: why apply it?

Offer your products, value and good service at the same time. Although this concept has been around for years, it was only after the arrival of the pandemic that it...

Omnichannel: why apply it?

Offer your products, value and good service at the same time. Although this concept has been around for years, it was only after the arrival of the pandemic that it...