Dresses of dreams

The quinceanera industry: a tradition that evolves within fashion.

In Mexico, the quinceanera party is one of the most common celebrations. In the streets, it is common to see girls in spectacular dresses being photographed or surrounded by their families in churches, parks, emblematic buildings and event halls.

Quinceañeras have become part of the urban landscape as well as the popular culture of our country.

This tradition, which dates back to the pre-Hispanic era when maidens were presented to society as young women who had left childhood, has spread to other territories, mainly the United States and some Latin American countries.

The historical origin

Prior to the arrival of the Spanish, who introduced the celebration of a mass as part of the Catholic religion, the indigenous peoples emphasized in girls their passage to adulthood; new responsibilities and abilities awaited the now women.

It is said that the dances and opulence of the dresses came later, as a replica of the waltzes that took place in Europe to introduce young women to society.

The 15th birthday party has evolved and with it, it has become a key piece for the fashion industry.

The dress

Although there are no rules for its design, the truth is that each quinceanera dress has the objective of surprising. It is one of the most special garments for girls who decide to have this party in their lives.

Large, opulent or even with romantic details like crystals or lace, quinceanera dresses are beautiful and big business.

The fashion industry

For decades, specialized boutiques as well as companies dedicated exclusively to the design, manufacture and marketing of quinceanera dresses have existed in our country.

Current business opportunity

This tradition, far from disappearing, is reinforced thanks to the fact that it is a party that is special not only for the quinceañeras, but for their families, friends and close circle.

Quinceanera dresses have evolved. On the market you can find classic and modern proposals. Models that include tender motifs, elements of Mexican culture such as charrería or typical themes, as well as new interpretations, cuts, accessories, complements or surprising details never seen before.

Imagination is the limit in these dream dresses.

Intermoda 79

If you have a fashion company dedicated to quinceanera dresses or you want to market this type of garment, Intermoda is the best platform from its Gala pavilion.

The 79th edition of this business event will take place from July 18 to 21 at Expo Guadalajara. Register here today to get your free access!