Omnichannel: why apply it?

Offer your products, value and good service at the same time.

Although this concept has been around for years, it was only after the arrival of the pandemic that it began to gain greater strength in the business world.

Today, we can understand omnichannel as the multiple communication channels that companies have towards their customers at the same time, especially from the digital scheme:

Social networks, websites, email, among others. However, the online spectrum can also contribute to purchases directly at the physical point of sale or from the stand at specialized fairs such as Intermoda.

This marketing strategy aims to generate different meeting points between companies, their products and/or services, and the customer. The objective? To provide the same -positive- experience for the consumer, so that they can have sufficient purchase intentions regardless of where the interaction took place.

Omnichannel, then, is closely related to what is known as the “customer journey,” that is, the path that the customer takes from their first encounter with the brand until they decide to make their purchase or return; of course, it is also connected to identifying who the real customer is.

Omnichannel, then, includes aspects of branding, customer service, brand mantra, sales platforms and deliveries. For example, an online purchase can be picked up at the physical point of sale, the visit can be an experience that allows the buyer to purchase more products or participate in some marketing activation.

In other words, it is a virtuous circle that your fashion company can generate to broaden the customer's perspective, what they seek, desire and what motivates them.