Word of mouth marketing

Nowadays, advertising strategies face a major challenge: the credibility of a product or service . The immediacy that digital platforms provide to compare or analyze something before buying it, forces companies to look for new alternatives for projection in the market.

If you have a fashion company, you are also part of this dynamic. Therefore, today we will talk about a strategy that has been effective since ancient times and continues to be so in 2023: recommendations.

Nowadays we can call it word-of-mouth marketing . We are social beings and of course, also digital consumers, that is why this type of marketing is also applied in e-commerce (you can get a lot out of it!).

But what is it? Well, we can define it as everything that a client says about your company or fashion project to another person. To ensure that they are positive things that - added together - end up in real recommendations and of course more sales, you must offer memorable experiences to your clients.

Once you have identified who your buyer persona is, think about what can captivate them: an extraordinary service? Special packaging? Incredible design? Anything that generates truly valuable content can become something special, effective (and even affective) for them.

In other words, an experience that you can share with your closest circle. Who would you believe more? A fashion company that promises to have the best product or service, or someone close to you whom you trust.

Precisely, trust is a fundamental point for word-of-mouth marketing. The more recommendations you have from your market segment, the greater reputation you will achieve for your company or project within the fashion industry.

From digital platforms, mainly social networks, recommendations from your audience happen : in comments, videos, live broadcasts, reviews, etc.

The goal is for your fashion business to become a reference, a prestigious topic of conversation and, of course, sales. Let's get to work!