IM Blog
IM Blog

How did the catwalks come about?
Just like the fashion industry, runway shows have changed over time. For years, catwalks have been the platform par excellence for designers from around the world to present the garments...
How did the catwalks come about?
Just like the fashion industry, runway shows have changed over time. For years, catwalks have been the platform par excellence for designers from around the world to present the garments...

CRM for your company
Why should your fashion business have it? We explain it to you. Achieving customer satisfaction and, therefore, increasing your company's sales, is not an easy task. However, with tools such...
CRM for your company
Why should your fashion business have it? We explain it to you. Achieving customer satisfaction and, therefore, increasing your company's sales, is not an easy task. However, with tools such...

Dresses of dreams
The quinceanera industry: a tradition that evolves within fashion. In Mexico, the quinceanera party is one of the most common celebrations. In the streets, it is common to see girls...
Dresses of dreams
The quinceanera industry: a tradition that evolves within fashion. In Mexico, the quinceanera party is one of the most common celebrations. In the streets, it is common to see girls...

Word of mouth marketing
Get recommended! An effective strategy in 2023. Nowadays, advertising strategies face a major challenge: the credibility of a product or service . The immediacy that digital platforms provide to compare...
Word of mouth marketing
Get recommended! An effective strategy in 2023. Nowadays, advertising strategies face a major challenge: the credibility of a product or service . The immediacy that digital platforms provide to compare...

Success begins at Intermoda
Learn more about the largest fashion business exhibition in Latin America. Twice a year, Guadalajara becomes an epicenter for the fashion industry. The reason? Intermoda brings together thousands of buyers...
Success begins at Intermoda
Learn more about the largest fashion business exhibition in Latin America. Twice a year, Guadalajara becomes an epicenter for the fashion industry. The reason? Intermoda brings together thousands of buyers...

Sportswear: a business opportunity
The industry targets consumers seeking a healthier lifestyle. Body care, wellness trends and, of course, the search for a healthier life in general are also making inroads into the fashion...
Sportswear: a business opportunity
The industry targets consumers seeking a healthier lifestyle. Body care, wellness trends and, of course, the search for a healthier life in general are also making inroads into the fashion...