CRM for your company

Why should your fashion business have it? We explain it to you.

Achieving customer satisfaction and, therefore, increasing your company's sales, is not an easy task. However, with tools such as a successful CRM, you can join forces to achieve this.

Do you know what it is? CRM stands for Costumer Relationship Management. In other words, it is a tool (software) focused on the relationship between your fashion business and, of course, your customers.

CRM is based on the interaction that exists with them. Normally, the point of sale is the space where this encounter takes place, however, today technology allows fashion companies to increase their communication and socialization channels, for example, social networks, websites and other platforms help to specify these encounters that provide valuable information.

A CRM program will allow your fashion business, among other things, to record valuable data about your customers (of course, it is important to consider regulations and personal data protection), for example: company name, email, phone number, social networks or website, purchase history, preferred products, etc.

The above will help your fashion company organize this universe of information, structure better commercial proposals or offer more personalized solutions, that is, more and better tools for when the time comes to contact your buyer again.

In short, having a CRM operating within your company will bring you great benefits such as:

• Identify valuable information about your current and potential customers.
• Create databases and systematize important data.
• Increase direct and even personalized communication with your clients.
• Gain valuable sales insights.
• Increase the productivity of your employees.
• Improve customer experience.
• Help your sales team with real data and happier customers.