IM Blog

IM Blog

El aroma de la moda

The scent of fashion

Fragrances inspired by the creative universe of designers and exclusive brands. Aromas transport us to other realities, to distant memories and even to future dreams. Yes, the power of the...

The scent of fashion

Fragrances inspired by the creative universe of designers and exclusive brands. Aromas transport us to other realities, to distant memories and even to future dreams. Yes, the power of the...

Moda con acento virtual

Fashion with a virtual accent

Mixed reality was experienced at Intermoda, surprising all its visitors. Future, avant-garde and innovation are key words to understand Intermoda. The most important fashion business event in Latin America is...

Fashion with a virtual accent

Mixed reality was experienced at Intermoda, surprising all its visitors. Future, avant-garde and innovation are key words to understand Intermoda. The most important fashion business event in Latin America is...

¿El comprador cambió?

Did the buyer change?

Bet on emotion, an important element to connect with buyers of different generations. The market is constantly evolving: buyers' interests change from decade to decade, motivations shift from one side...

Did the buyer change?

Bet on emotion, an important element to connect with buyers of different generations. The market is constantly evolving: buyers' interests change from decade to decade, motivations shift from one side...

Una diseñadora de película

A movie designer

Edith Head, fashion personality and star behind great figures in cinema. Winning 8 Oscar statuettes, being nominated for them more than thirty times and even having a cartoon character inspired...

A movie designer

Edith Head, fashion personality and star behind great figures in cinema. Winning 8 Oscar statuettes, being nominated for them more than thirty times and even having a cartoon character inspired...

IM: capital de moda

IM: fashion capital

Find out why Intermoda is the most important fashion business event in Latin America. Intermoda takes place twice a year in the city of Guadalajara, Jalisco (Mexico); specifically during January...

IM: fashion capital

Find out why Intermoda is the most important fashion business event in Latin America. Intermoda takes place twice a year in the city of Guadalajara, Jalisco (Mexico); specifically during January...

Fechas de éxito

Dates of success

Seasonal marketing: selling when demand increases. Throughout the year there are seasons where trade is boosted. This is a great opportunity for entrepreneurs and established businessmen since it is an...

Dates of success

Seasonal marketing: selling when demand increases. Throughout the year there are seasons where trade is boosted. This is a great opportunity for entrepreneurs and established businessmen since it is an...