Jimmy Choo surprises

The iconic shoe brand has a very fun side. know him.

In this space, in addition to knowledge for your fashion business, we also share aspects that we are sure will fill you with inspiration and even entertainment.

Today we present you with some curiosities about Jimmy Choo, the famous luxury footwear firm founded in 1996 by the designer of the same name in London (although he is originally from Malaysia). Here we go… 

style bites

A few days ago, the specialized press exchanged the catwalks for a restaurant menu. Yes, Jimmy Choo recently partnered with the Four Seasons Hotel Madrid to create a true patisserie. The objective? Offer pastries inspired by their recent collection, for a limited time (if you're in the Spanish capital, you can try them until November 24).

moon power!

During the summer of 2022, lovers of this firm and Sailor Moon shared a true fascination. The reason? Jimmy Choo celebrated 30 years of this anime with a recreation of the superheroine's iconic red boots. With a pinker tone and a shiny effect thanks to thousands of Swarovski crystals, each pair reached a price of 15 thousand dollars.

scent at every step

Like other luxury brands in the fashion industry, Jimmy Choo also entered the world of perfumery. It was in 2011 when he launched his first aromatic proposal. Under the supervision of perfumer Olivier Polge, the fragrance was a success and the brand has since released both men's and women's fragrances.