Love for denim

From Hard Work to Runways: Denim is Here to Stay. 

It is versatile, resistant, durable and, above all, a classic available in practically any wardrobe. Denim is a fabric that has been present in the fashion industry for decades.

With constant application and reinvention, this blue treasure refuses to disappear from the international fashion scene. That is why we have prepared an overview that will allow you to get to know it in depth.

A Historic Beginning

The first productions of denim occurred on the European continent, particularly in France. Its origin? The mid-19th century and countless people from the working class who were in the countryside or mines. Workers then required garments made only with heavy-duty materials.

Denim, due to its cotton fabric, became a key element to achieve this. Over time, it resulted in other types of garments and uses.

Jeans and other must-haves

By 1853, the famous Levi Strauss was taking the first steps to create what we know today as denim pants. Globally called jeans, this piece changed the course of the fashion industry forever and became a classic that refuses to disappear.

On the contrary, jeans have been presented in different ways every year. Just take a look at the urban landscape to find them in their multiple cuts and styles. Practically everyone has at least one pair of jeans.

Global Impact

Far from being a garment that had its origins and functions solely for the working class, denim pants have made the leap to become an icon. Along with them, a series of garments also made with the same material have positioned themselves on the runways and in major showcases around the world: dresses, jackets, blouses, as well as accessories.

In popular culture, denim is also associated with youth, rebellion, and style from a casual but also highly creative perspective.

Profitable Business

Being a highly adaptable material, denim garments also represent a good business opportunity.

This is true in countless markets, including Mexico and other fundamental countries for the commercialization of the fashion sector.

Children's lines, summer garments, reinforced pieces for winter, as well as contemporary designs can be found at specialized events such as Intermoda, stores and department stores worldwide.

Denim, since its debut, is here to stay.