IM Blog
IM Blog
The powerful brand DNA
What is it and how to express it? A marketing strategy that drives fashion businesses. It is said that a brand is any perceptible symbol or sign that distinguishes one...
The powerful brand DNA
What is it and how to express it? A marketing strategy that drives fashion businesses. It is said that a brand is any perceptible symbol or sign that distinguishes one...
A long-awaited return
The Devil Wears Prada 2 is approaching. Its protagonists have made headlines around the world. After 20 years, the sequel to a highly successful film is coming. Originally released in...
A long-awaited return
The Devil Wears Prada 2 is approaching. Its protagonists have made headlines around the world. After 20 years, the sequel to a highly successful film is coming. Originally released in...
Max Alexander: boy who debuted in Paris
He's 9 years old and has already conquered the fashion world internationally. Get to know him. Perhaps you've seen one of his TikTok videos, read articles about him in countless...
Max Alexander: boy who debuted in Paris
He's 9 years old and has already conquered the fashion world internationally. Get to know him. Perhaps you've seen one of his TikTok videos, read articles about him in countless...
Brand architecture
Diversification within the fashion business; learn about this powerful strategy. Imagine that your participation in fashion can be so broad that it necessitates the creation of different brands. Well, brand...
Brand architecture
Diversification within the fashion business; learn about this powerful strategy. Imagine that your participation in fashion can be so broad that it necessitates the creation of different brands. Well, brand...
Harry Styles: other style codes
The singer has positioned himself as a proactive figure in the fashion universe. Throughout time, fashion has been one of the tools through which different voices in the music industry...
Harry Styles: other style codes
The singer has positioned himself as a proactive figure in the fashion universe. Throughout time, fashion has been one of the tools through which different voices in the music industry...
Buyer or exhibitor?
The guide to making Intermoda 85 a resounding success. Get ready. Yes, Intermoda returns with a powerful edition. From July 21 to 24, this platform will once again welcome thousands...
Buyer or exhibitor?
The guide to making Intermoda 85 a resounding success. Get ready. Yes, Intermoda returns with a powerful edition. From July 21 to 24, this platform will once again welcome thousands...