Victoria Beckham: Luxury and evolution
An unstoppable British brand. Get inspired by this success story.
Since its launch in 2008, this firm, which bears the name of its creative director, has been sold in more than 50 countries and continues to grow briskly in the luxury market and even in the beauty industry.
It's Victoria Beckham. His name is related (and remote) with pop. Yes, the designer belonged to one of the most famous groups of the late nineties -Spice Girls-, so the stigma among specialists was not long in coming.
"It's not about me, it's about the product," she assured from the beginning, at the launch of her first capsule collection made up of a series of dresses that recreated one of the most remembered looks of this British woman: a slim silhouette thanks to a single piece. which came down to the knee.
To the surprise of many, the first installment was a commercial success and the echo among the specialized press sounded strong. Victoria Beckham moved away from being a celebrity to become a solid option within the fashion scene, framed by a context of luxury, design and high quality.
In 2011 he received the 'Designer brand of the year' and 'Brand of the year' in 2014, for the British Fashion Awards. This meant a true platform of recognition and respect for the brand.
Through her Victoria Beckham label as well as the Victoria By Victoria Beckham sub-brand, the designer offers cutting-edge fashion for women, including clothing, handbags and accessories.
The brand has also had large-scale collaborations with Target and Reebok. In addition, it has its own line of cosmetics Victoria Beckham Beauty.
Celebrities like Beyonce, Eva Longoria, Melanie C, Kim Kardashian, among many others, have worn pieces designed by the British.