Touchdown in fashion

The famous halftime show is watched by millions of people and the looks are part of that fascination.

A few weeks ago, Bad Bunny made headlines worldwide by starring in one of the most controversial halftime shows in recent years. The political context, his Latin origins, the lyrics of his songs, and even the all-white outfit he wore. Everything trended on social media on a global scale.

The waters have calmed, and today it is timely to talk about the Super Bowl again to celebrate some of the moments that have reminded us that fashion is also an important part of the discourse within grand events.

Throughout time, various pop stars have surprised precisely by not neglecting the importance of their outfits in this American football showdown.

Do you remember them?

The immortal king

It was January 31, 1993. Michael Jackson was at one of the peak moments of his career. A surprise appearance on stage, the screams of thousands of people from the stadium (and surely millions from their homes as well), as well as a look with metallic details, framed the first seconds of this performance. The singer opted for a military-style jacket, his iconic gloves, and a large golden belt.

The empress of pop

On the same scale of consolidated careers, Madonna took over this spot in 2012. Her arrival was inspired by a practically mythological universe, in the pure style of a Roman empress and clad in a look designed by Riccardo Tisci for Givenchy Haute Couture. Black, gold, sequins, and even a crown, all to the rhythm of hits like "Vogue," of course.

Declaration in red

After years of total silence in the music universe, Rihanna made a grand return in 2023. And when we say "grand," it's because the singer literally appeared on platforms that seemed to fly. Rihanna emerged pregnant and in a completely red outfit from Loewe. On her own terms and with million-dollar songs, the singer has amassed over 300 million views to date with this performance.