The rebirth of the physical

Multi-channel experiences, artificial intelligence and networking, the trends that strengthen the in-person side of fashion.

2025 is approaching and with it, the forecast of trends related to market behavior, as well as a series of strategies to captivate it.

The fashion industry, globally, faces a reality that requires more sustainable processes, multi-channel approaches to purchasing products and, above all, enthusiastically values ​​physical experiences.

But not just any experience. Points of sale, for example, should focus on more memorable moments for the consumer, including:

From sight comes (true) love

Getting the customer to perceive a different universe when they identify and enter the store is a challenge for window dressing and visual merchandising professionals. Lighting, use of space, arrangement and selection of products are classic and important issues for giving a store its own personality.

AI and other technologies

Over the past year, the concept of artificial intelligence (AI) has become part of popular vocabulary and the creative industries. This term is closely related to content generation, automation and customer segmentation.

But how can we connect AI to the physical spectrum of fashion? In multiple ways, including leveraging human creativity with AI insights through spectacularly visual and captivating campaigns, generating images that dress physical stores in a unique way.

In addition, the incorporation of smart mirrors, virtual reality and digital schemes are increasingly present in concept stores, boutiques or specialized fairs.

Face to face

On the other hand, networking is vital for the business world.

Expanding your network of contacts at specialized events can make a clear difference in positioning, brand development and short-term transactions.

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Yes, physical stores are not going to disappear. Neither will specialized events and business meetings, technology is elevating them and by 2025 marketing strategies confirm it: we are experiencing a renaissance and absolute transformation of the physical world.

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