Business and inspiration in the warmest season of the year.
Although the rules change continuously, the fashion industry -for the most part- continues to be governed by different seasons of the year: Spring/Summer, Autumn/Winter, cruise, etc.
The foregoing has made it possible to give order to the launch of products and, above all, to understand the needs of consumers. They will regularly make purchasing decisions based on the wishes of the end customer, international design trends, consumer trends and even weather conditions.
Precisely, the month of March marks the official beginning of spring and with it, the arrival of a very warm season that becomes a great opportunity for business as well as for the creative teams of your fashion company.
What to manufacture and/or market during this spring?
Although the ideal is that you have answered this question at least six months in advance, we share some suggestions to achieve a better commercial impact:
- Fun accessories are in style. Jewelry and costume jewellery, for example, go for cute motifs that include hearts, crystals, pastel shades, bright colours, large links and more.
- The very peri color takes power and is the protagonist. In silhouettes that range from the most sophisticated to the most relaxed (or even sporty), the color of lavender has returned in style.
- That if the extravagance is not far behind. If yours are very bright or even metallic colors, these are also present in Spring/Summer.
- Finally, the pants with knots, low waist and an oversized essence cannot go unnoticed. Both for women and men.
Spring, accompanied by summer, is the perfect opportunity to let your imagination fly and generate designs that convey joy. Remember, after the pandemic, multiple trends are betting on fun reasons and even outright nostalgia.