Omnichannel, business strength

Today's fashion caters to shoppers seeking personalized, fast, and friendly service. This strategy will help you achieve this.  

No one said being an entrepreneur in fashion was an easy path. However, with the right strategies, the industry becomes generous to those who want to be a part of it.

If this is your case, one of the most important recommendations we can make is the following: focus on an omnichannel strategy. In other words, unite all your sales and promotional channels to reach and serve your buyers.

Let's take it one step at a time.

What is today's buyer looking for?

In addition to fashion products, consumers are questioning manufacturing processes and demanding more sustainable solutions. Furthermore, they demand proximity and even immediacy to complete their purchasing process, which has forced fashion companies to focus on issues such as logistics and customer service.

What can I offer you beyond my product?

Precisely, the omnichannel system ensures that, regardless of where or how the purchase is made, the consumer receives a memorable experience from fashion brands. For example, whether at a physical point of sale, a stand within Intermoda, or an online store, service must be accurate, the price consistent, and communication from the brand and its collaborators inspiring.

Benefits of omnichannel

Among the competitive advantages that arise within fashion organizations or companies when betting on this business strategy are relevant points such as:

• ·     Brand loyalty.
• ·       Fast and accurate customer service.
• ·       Closeness to the consumer.
• ·       Possibility of customization in the sales process.

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Intermoda is coming

The 83rd edition of this fashion trade fair will take place from July 15-18, 2025. Get ready for thousands of fashion products, hundreds of exhibitors, and a specialized knowledge program to boost your business and position within the fashion industry. Register here.