Fashion: a nod to cinema

The red carpets of major films have become a fashion fantasy and a powerful commercial hook.

Film lovers know it. In addition to a good story, a good script, the right team in direction and production, as well as an exemplary cast, the film industry requires - in most cases - a good promotional campaign to achieve box office success.

In the mainstream world, the biggest possible noise will always be an incentive to invite the masses to buy their ticket or hire the right streaming service.

Fashion plays a fundamental role in achieving this goal. For decades, the seventh art and the clothing industry have played a partner; this team has allowed their most artistic parts to crystallize to produce looks that, while they may play a relevant role in the stories, also play a role in their communication strategies.

One of the strongest expressions is found in the red carpets that frame the premiere of a film. Through these exercises, films receive a flood of diffusion thanks to massive coverage, both in specialized film media, as well as in fashion publications and, of course, in the social networks of millions of users throughout the world.

At best, the premiere of these films goes viral thanks to the use of witness photos and videos. Fashion, then, is present through the looks that the superstars wear on the red carpet.

Movie fashion

Actresses, actors and other talents regularly wear looks related to their character or the theme of the film; in other words, fashion becomes a common thread that, although it does not replicate the character's exact appearance, does help the viewer to delve into the plot or aesthetics of the film.

Success stories

Among the most replicated moments of the last year are films such as The Little Mermaid (2023), the live action directed by Rob Marshall that saw Halle Bailey become the beautiful mermaid; during the premiere in Hollywood, the actress wore a dress by Albanian designer Valdrin Sahiti, in an iridescent hue that seemed to come from the bottom of the sea.

On the other hand, Denis Villeneuve's Dune: Part Two (2024) gave us some spectacular moments thanks to one of its protagonists: Zendaya. Who doesn't remember her wearing the "robot" suit signed by Mugler? The look belongs to the 1995 collection and has become one of the most iconic looks of all time.

Yes, cinema and fashion are a duo that adds up to resounding success.