fashion for reading

Continuous training is necessary in an industry as changing as fashion. Generating experiences at the point of sale, learning about new marketing trends or analyzing other channels for your product are some of the issues that must be constantly studied.

For this reason, today we have made a selection of specialized books that we are sure will be able to contribute to your company or fashion project. Discover them.

fashion marketing

Under the GG editorial, Harriet Posner takes a tour of the strategic decisions that every person in charge of the marketing department should know if they work for the fashion industry. Through its pages, the book offers examples of brands from different levels of the market, in a fresh tone and multiple images full of inspiration.

More information here.

Marketing and fashion communication

The researcher Gema Martínez Navarro, together with the Alfaomega-ESIC publishing house, proposes this book that talks about multiple pillars of the industry: consumer behavior, communication strategies, etc. The publication allows to understand the relevance of the current industry. More details? Here.

Did you know…

The author of the last book in this selection, Gema Martínez Navarro, who is also a professor at the Complutense University of Madrid, was one of the speakers at the 75th edition of Intermoda. Relive his conference "Challenges of fashion marketing and communication" by clicking here.

Attend Intermoda 76!

Do not miss out on all the specialized knowledge you need to succeed in the fashion sector. Through IM Talks, Intermoda 76 will offer you multiple conferences. Get your badge today at: https://bit.ly/3vf8gAt