More contacts, more success

Expanding your network will give you more business, prospecting, and partnership opportunities.

We know that starting a fashion business requires attention to countless details: defining a business model, finding the product or products you want to market, generating marketing and dissemination strategies, among others.

Whether you are an entrepreneur or already have a solid company, contacts are always valuable: your next supplier, a future client, or a business partner.

Therefore, maintaining an open mind and identifying opportunities is vital for the proper development and growth of a business.

In this sense, public relations play an important role. And although it may seem like a topic unrelated to our daily lives, the truth is that we have been relating since we were children and we will do so forever.

Yes, relating is in our human nature. Just as in our personal sphere, businesses can (and should) relate.

In this way, there are different public relations strategies with a clear objective: to expand your contacts and generate an accurate public opinion of your professional fashion project within your community. 

Among the public relations strategies are:

-Initiating and maintaining direct communication with media outlets or content creators. Perhaps your business (especially if you commercialize designer brands) may be of interest to their audiences.

-Strategic collaborations: your profile as an entrepreneur and businesswoman can connect with others like you, and even institutions or interest groups. Look in your city or country for other people or groups of people with whom you can team up. Your reputation and that of your fashion project will be strengthened.

-Attending specialized events: attending specialized gatherings such as trade shows, fashion shows, and exhibitions will give you and your project greater visibility, and at the same time bring you closer to key figures in the fashion industry. A clear example is Intermoda.

Come to Intermoda 84!

If you are in fashion, this exhibition is ideal for expanding your contacts. From January 20 to 23, 2026, thousands of specialized buyers like you and hundreds of supplier companies converge in the same space, characterized by business, public relations, and of course, commercial alliances.

Register here to get your badge today.