Digital marketing: trends 2025
Where is marketing headed in the digital environment? Learn about some trends
Investment, conversions and strategies. The process of doing business seems like an endless circle that sometimes – with the right tools – yields significant results for fashion companies.
Among the most relevant are those tools that offer support from the digital environment to achieve a strong market penetration.
Yes, the fashion industry is a sector that demonstrates its need for the physical: sensory experiences, garments that sit on the body, textures that the hands must feel, as well as participation in specialized fairs such as Intermoda to connect with buyers, suppliers and experts.
The above, when combined with the possibilities of digital marketing, can result in a resounding success. For this reason, we have prepared for you some digital marketing trends that promise to position themselves or continue to grow during 2025.
AI: content and simplification
The user, in this case your communications, marketing or advertising provider team, can make use of different platforms related to artificial intelligence (AI). The objective? To generate original content, from images to videos, through texts and even data to make decisions.
Artificial intelligence has made it possible, among other things, to obtain material that is used on social networks, business reports or becomes inspirational content for creative processes.
All of this is done in a very fast manner, helping to reduce time and even investment in different areas of the company.
Personalized ads
In recent months, various companies specializing in trends and market analysis have reported that personalized advertising continues to be the leader. This is a trend that may seem imperceptible when accessing social networks or browsing from our smartphones, however, it is a marketing movement that is becoming more and more sophisticated.
User preferences, recent visits (physical or virtual), interaction and behavior in the digital environment provide data that can be used to target advertising in a direct and forceful way.
The more personalized or specialized the communication is towards the target customer, the greater the chances of conversion (sales!).
The power of audiovisuals
Storytelling is the backbone of any digital marketing strategy in the fashion industry. A product, a collection, the opening of a physical point of sale or participation in a specialized fair such as Intermoda will always be the guideline for fashion leaders to communicate their proposal in an attractive way to buyers.
TikTok, Instagram, YouTube and other platforms are ideal for achieving this through audiovisual materials.