Is AI here to stay?

A technology that relates to the industry on a creative and commercial level.  

A few years ago, the emergence of AI in the fashion world was massive and media-driven. A series of photographs of famous people in outfits as extravagant as they were unique made their way around the world.

The culprit? Artificial intelligence (AI), a "new" technology that was gaining the attention of social media worldwide, global media outlets, and millions of people.

These striking, out-of-the-ordinary looks and styles were combined with the use of AI in advertising campaigns by major brands, content creation, and also, concerns among the creative industries as they questioned whether this new trend had come to replace human talent.

This technology allows computers to simulate human intelligence, capable of analyzing vast amounts of data, using algorithms, and responding virtually immediately to all kinds of information requests.

The truth is that today's social, political, and cultural context views artificial intelligence from diverse angles. While there are endless debates about its use, it's also true that within the fashion industry—the topic of interest to us in this space—AI has found various applications that have proven to be an area of ​​opportunity.

To mention a few, we find:

Experiences: the use of chatbots for customer service with virtual assistants and even the creation of creative strategies for consumers to experience a digital experience related to the brand from their cell phone.

Creative Alliance : The ability to generate virtual styles allows you to join fashion campaigns that combine real models, the work of renowned photographers, or even the complete generation of fashion campaigns on a visual level.

Personalization: By analyzing customer and user behavior, AI offers increasingly personalized recommendations across the spectrum of consumers.

Inventory: Since AI is also capable of data analysis, fashion brands can now more quickly understand inventory needs and free up space in their warehouses.

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