The strength of an exhibition
The great capitals of the world and the main cities of each country have a calendar of activities that attract the attention of countless people. Its objective? Strengthen the economy.
The foregoing through the meetings industry that, unlike conventional tourism that responds to an interest merely for pleasure or leisure, can be done with greater freedom on dates that do not have high demand within the city or, generate proposals which later become obligatory visits to their headquarters.
Conventions, forums, congresses, fairs and trade shows are part of this industry. Intermoda, of course, is one of the most important worldwide.
Among the overwhelming benefits that the meetings industry generates for a city, is the economic benefit not only of the event in particular, but also in its value chain: transportation, hotels, gastronomy, and other industries that benefit directly and indirectly.
2020: A great challenge
After the arrival of the COVID-19 pandemic, the meetings industry, like others, had a pause worldwide. This meant a blow to the economy on an international scale.
Intermoda managed to make a difference and became the first face-to-face event in Mexico during this period, both in September 2020 and January 2021. Yes, all this with the highest health safety protocols and innovative processes to make companies viable. of the fashion sector.
2021: The strength of Intermoda continues!
Intermoda will celebrate its 75th edition in full force from July 20 to 23. You can be part of the revival of the fashion industry and the meetings industry!
- If you are a buyer, register here: https://bit.ly/38gQ8Mn
- If you want to be an exhibitor of this great platform, contact our commercial area at (33) 3122.4499 Ext.237. It will be a pleasure to serve you!