Circular approach

The international fashion industry is responding to today's challenges.

New collection? Seasonal novelties? Massive product sales? Unsold inventory? Warehouses full of items? If these questions are answered affirmatively by millions of people in the fashion industry, we are undoubtedly facing a great challenge.

Yes, fast fashion and excessive consumption have had an impact on our planet. Therefore, it is the duty of the entire value chain that integrates fashion to take measures to achieve a present, as well as a future of change.

As a new generation of buyers and entrepreneurs emerge, circular fashion is part of a growing body of understanding that is building on a more responsible consumption and manufacturing process.

If you are part of this sector and want to know more about it, we will go step by step:

What is circular fashion?

To understand it, we can imagine a closed cycle that avoids waste. In other words, a model where design becomes the tool for reusing and creating new products from what already exists, eliminating waste to a greater extent and, as a result, pollution.

New realities

In this way, circular fashion invites us to identify the areas of opportunity that exist in the current industry, identifying what can be corrected. It firmly points out linear productions and proposes sustainable alternatives, which can (and should) last over time.

Business opportunity

The planet needs changes from all areas and fashion is one of the industries that has begun to take its steps more firmly. It is no secret that there is a new buyer who seeks added value beyond aesthetics, both in design and in production processes, selection of materials, among other areas; yes, circular fashion will continue to grow as a business model for large firms, concept stores, collectives and independent designers. Are you ready to join?