Fall in love with fashion

Valentine's Day: a key date for the industry, a special day for everyone.

Every February, around the world, the month of love arrives. With it, different industries take the opportunity to position products that -directly or indirectly- target consumers with the intention of celebrating the 14th.

Fashion is also on the list, as one of the ways to express what we feel for someone else is through a special gift, or a piece of clothing or object of desire that becomes the perfect ally to shout out self-love.

If you are a specialist buyer or head of a fashion company, we have prepared a guide that cannot (and should not) go unnoticed to live in style on a key date for the fashion sector. Discover them!

Friendship bracelet

Beyond the furor that Taylor Swift caused during 2023 with her legion of fans in every country she visited, it is no secret that these bracelets have always been around. Their goal? Celebrating friendship. There are multiple options on the market, but among the most sought-after are those handmade with threads, colored beads and, of course, names or phrases. You will also find them in precious or non-precious metals, with links, characters and motifs from a large number of themes.

The madness for red

Red can be associated with an endless number of themes, including love in its most passionate form. The list of products is endless, but it is impossible not to mention the constant interest of the major luxury fashion houses in this shade, with bags, dresses, boots, coats and jackets that include the most surprising textures and shapes. National design is not far behind and red is present as a protagonist or alongside other colours as a contrast.

Brilliance and excitement

Cliché? Not at all…no one can resist the beautiful splendor of a ring. An engagement ring is the pinnacle, but they can also be given as a promise or for any other reason from the heart. While classic jewelry is always a good idea, this season's trends are betting on a combination of materials, medium formats, the presence of pearls and even nature motifs in their most literal form.