The future of marketing?

A new year is approaching. What does marketing say about it?

Consumer preferences, society and, of course, technology are constantly changing. Marketing therefore responds in the same way: constant evolution.

Talking about marketing is talking about a concept that is forced to be updated practically every day. Heading towards 2024, the trends in this discipline point to various axes that cannot go unnoticed if you lead or work for a fashion company.

The above is happening (and will happen) both in the digital spectrum and at physical retail outlets. Let's get started:

Strengthening experiences

A trend that is getting stronger with time and that promises to be practically obligatory during the next year. Offering experiences to buyers and their community (partners, suppliers, potential customers, etc.) is essential. Ask yourself, what can you do to signify the launch of a new collection or store opening? From a cocktail party to a catwalk, through multi-channel activations and clear rewards, among other suggestions (take note!).

Of course, if the experiences are personalized, they will have a greater impact.

Who said video?

Although not all social networks work the same way for all fashion companies, no one can deny the craze that platforms like Tiktok are achieving with all audiences. The creation of short, precise videos with a twist that is both relaxed and informative can be a good alliance for the sale or positioning of your product through networks and other digital spaces. On the other hand, the creation of audiovisual material becomes relevant for websites, stand accompaniment and even post-sale follow-up in emails or newsletters.

AI is present

Artificial intelligence seems to be here to stay. In addition to the generation of advertising campaigns with this technology (for the creation of concepts, models, scenarios and even clothing), this trend is also taking shape through other tools that include smart chats, applications, specialized software, among other options that are more than a passing fad.

2024, here we come.