The scent of fashion
Fragrances inspired by the creative universe of designers and exclusive brands.
Aromas transport us to other realities, to distant memories and even to future dreams. Yes, the power of the senses is so great that creativity ends up becoming their allies.
Fashion, as on other occasions, has not been left behind either. There are countless cases where the most prestigious fashion brands or high fashion designers have decided to bring their name to the perfume industry.
The reasons? Aromas can become an element of identification or personalization; there are department stores or concept stores around the world that have opted for olfactory marketing, since in addition to lighting, striking window displays or accompanying music, an identifiable aroma can stimulate the mood of its buyers or the sense of belonging.
In other words, a well-rounded experience for living fashion.
However, commercial motives within the fashion industry are strengthened when it is linked to other sectors such as formal perfumery or fashion products in general.
Countless fashion brands and designers have launched their own perfumes, as it extends the creative universe and the product offering, or the possibility of acquiring “a piece” of the brand at a much lower cost than a garment per se is another reason for value (although a perfume can be a high investment, many times they tend to be more affordable than other products from luxury brands).
Among the examples that have invested in the perfume industry are Paco Rabanne (the legendary Spanish designer who launched his first fragrance in the late 60s and since then has successfully catapulted himself into the industry, even achieving record sales), while firms such as Dior have positioned themselves within the taste of the female market, ensuring that even perfume says more about a woman than her own handwriting.
From Tom Ford to Victoria Beckham, Hugo Boss, Versace, Yves Saint Laurent, Calvin Klein and Chanel, the list is more than tempting. Which trendy fragrance do you want to wear?