Of Red Enchantment

The red carpet symbolizes a moment of prominence, fashion, and great style.

It is one of the most used colors at major events. Its tone welcomes huge theaters, internationally famous museums, and even fashion shows.

Yes, red is the protagonist of these lines. Why? For years it has given life to carpets trodden by artists, politicians, models, and prominent figures whose faces, photographed at that moment, have traveled around the world.

We are talking about the famous red carpet, a term we can understand as a common activation in experiences related to fashion, lifestyle, luxury and, of course, exclusivity; regularly, this kind of accompaniment happens at very important happenings.

The origin

Since ancient Greece, it was believed that gods walked on carpeted floors.  Perhaps because of this, its natural relationship with an elegant and royal universe, for example, protocol acts that even date back to 1821 in the United States or high-class carriages on the first railways in the world.

And fashion?

Well, the concept was not born properly at a fashion event. But it did give it visibility. And it is that the Oscar awards ceremony began to implement red carpets during the 60s, bringing together celebrities to give an iconic moment in front of the cameras, showing off their perfect dresses, jewelry, or suits.

Currently, events that combine art and fashion are the canvas for this kind of exercise. One of the most famous is the MET Gala; countless celebrities are invited every year to parade on it, show off their best outfits, and make an impact on social media as well as in the media dedicated to covering each look.

Recommendations

If you organize a fashion event or some commercial activation to promote your own project or business within the industry, we suggest you take note of the following:

Bet on special guests, including your most prominent buyers, specialized press, and content creators (that carpet must be seen everywhere!), do not forget the presence of photographers to capture each look (your guests will feel very special) and of course, manage schedules that allow attendees to enjoy this activation.