Know (and understand) your buyer

 What goes through your buyer's mind? We help you answer this important question.

Identifying your target can save you a lot of effort, time, and money. Once your real buyer is identified, it will be easier to generate strategies with real impact that can translate into sales and, with that, foster a complete cycle to promote brand loyalty.

Of course, the above is not an easy task. In fact, there are several challenges you must overcome to achieve it; the first of these, we insist, will be to know and understand your buyer.

To know them...

There are different tools. Research is one of them. This can range from market research (planning and analyzing relevant data), analysis of digital communities, surveys, mystery shopping, and even observation (a powerful technique that won't cost you anything, but can provide valuable information).

A fashion brand with real information about its buyer will make better decisions about branding strategies, commercialization, and return on investment.

Their motivations, desires, and expectations are as key as geographic location (both your consumer's and your company's).

Yes, getting to know your buyer persona in depth will lead you to a more professional and opportune scenario to launch your business model with greater success.

To understand them...

There are strategies that experts suggest applying to achieve this. For example, the collection of qualitative data, which allows for gathering timely information about the perception or even the behavior of our target. In-depth interviews are suggested for collecting this data.

Another method is shadowing at the point of sale. This involves the presence of a person who - previously trained - identifies the movement and expectations of buyers.

Analysis of conversations and brand strategies on social networks are added to these initiatives.

A journey of knowledge

If you are interested in expanding your knowledge about the fashion industry, commercialization, marketing, trends, sustainability, and other topics that will lead you to better understand your buyer, you cannot miss Intermoda 85's conference series.

Very soon you will know the full program for this edition. Look forward to it.

…

We look forward to seeing you at Intermoda!

Register here to get your badge and get ready to experience the 85th edition of Intermoda from July 21st to 24th.