Profitable Add-Ons

Jewelry and costume jewelry, two different business lines with great business opportunities.

Within the Accessories Pavilion, Intermoda offers all visitors the opportunity to strengthen their business with fashion accessories, from handbags to scarves, and a host of other products including jewelry and costume jewelry.

But do you know what the differences are between these two concepts? It is common to confuse them. Although they have the same portable purpose (decorating the body), each one represents differences that are worth knowing in order to generate more sales.

The differences

Jewelry is understood as anything that serves as an adornment for our body and has been made from precious metals such as gold, silver or platinum, which may or may not include pearls, precious stones, semi-precious stones, among other elements.

While costume jewelry is that which has been manufactured without precious metals; mostly steel, brass, acrylics, synthetic elements and other alternative materials.

What are your goals?

While both jewelry and costume jewelry are part of fashion, the former is associated with greater durability. Being made from precious metals, jewelry becomes an accessory that can be passed down from generation to generation and can even maintain or increase its value.

On the other hand, costume jewellery is often associated with a more trendy theme. Lines that are constantly changing, in tune with trends and with a more fleeting spirit.

Above all, quality must be a constant. If you are a manufacturer, designer or marketer of these accessories, make sure you always maintain it.

Sales tools

Our suggestion is that you fully understand the differences and possibilities that each of these two options offers to your project or business.

Jewelry will allow you to generate marketing strategies related, above all, to emotions. A piece of jewelry can last forever and represent special moments, while certain pieces of costume jewelry will surely connect with a market eager for eye-catching accessories that complement striking looks.

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