Men's fashion codes

From sneakers to tailored suits, men's style is on the rise.

The fashion industry is strongly linked to the female market. However, there are extremely attractive and broad market niches that present themselves to us as real business opportunities.

The male audience, for example, has grown like wildfire in the last decade and its interest has been expressed through a wide variety of products, styles, as well as codes that are more than exciting for international fashion. 

That is why, through these lines, we want to highlight some of the trends that are taking over men's wardrobes. Gone are the days of excessive formalities, and at the close of 2024 we are making way for reinvented classic proposals that shout out to an increasingly daring men's market.

Ready for... the rodeo?

The cowboy trend continues in full force. Boots that look like they came straight out of a story from the Old West, combined with jeans, leather jackets and wide-leg trousers continue to take over shop windows and the streets.

Bow ties, toe caps and even accessories to personalize the boots are part of the fantasy.

Airs of elegance

The passion for tailoring refuses to fade. Some high fashion designers or creatives focused on menswear have found a growing market: gentlemen who want tailored suits, shirts or unique dress pants.

With so many fast fashion proposals, having a unique garment is a real experience for gentlemen who - regardless of age - want to have a real object of desire in their wardrobe. Yes, everything comes back.

Always comfortable

It is no secret that sneakers have made a pact with both women and men in the professional environment. Just take a look at the financial districts of large cities to see dozens of people wearing a blazer or dress pants that accentuate their style with this type of shoe. Men's fashion continues to embrace this trend with enthusiasm.

The coats and trench coats have arrived

They never go out of fashion, but this autumn/winter they are more than right. Coats, as well as trench coats - especially faux leather - are at their best. As well as being roomy and comfortable, they elevate any look and practically any style.