Fashion Capitals: Why are they called that?

New York, Paris, London and Milan top the list of must-see destinations for the international fashion industry.

 When walking through the beautiful streets of these cities, you will not only find an enviable style among its inhabitants, but also endless reasons that make them pillars for the fashion scene on a global scale:

• Extensive presence of concept stores and boutiques in the urban landscape.
• Development of shopping centers dedicated with impetus to the clothing industry.
• Dream windows that tell stories for each season.
• Entire districts dedicated to fashion, from the luxury market to the most alternative commercial lines.
• Development of specialized fairs and other efforts that add to this industry.

Yes, the list can go on. Undoubtedly, these are true metropolises that have earned the place of "fashion capital" due to their high activity in this sector; thus becoming not only a favorite place for fashion lovers, but also for those who want to do business and boost the economy with fashion.

Having said the above, we can assure that this type of place has also become a key point of tourism in two senses: leisure and business.

On the one hand, the fashion capitals welcome those who wish to experience this industry from a playful and entertaining perspective, visiting the most representative stores or discovering new purchasing options. On the other hand, they are also the perfect setting to establish new alliances, search for suppliers or participate in any of the exhibitions offered by its calendar.

The foregoing is placed for the benefit of the meetings industry and the great value chain that derives from it.

As if that were not enough, these fashion capitals have also served as a context for the emergence of new designers, a legion of entrepreneurs and exclusive firms that -although they already have international recognition- also guide others to continue on the path.

How can we forget Chanel, one of the most representative fashion houses in France? How can we talk about Italy without mentioning the luxury brand Gucci or Vera Wang as one of the most sensational designers in New York? These are just some of the questions that help us understand the importance of these places in the fashion industry and, above all, their inspiration for the whole world.

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And in Mexico? Fortunately, Guadalajara, Jalisco, is the headquarters of Intermoda , the most relevant fashion business meeting in all of Latin America. The exhibition will celebrate its 77th edition from July 12 to 15, 2022. Don't miss it!