Courts, tracks and walkways

They were born in the world of sports, but fashion caught them. Get to know them.

There are figures who have risen to fame for their performance in sports. The specialized press has promoted them, and at the height of their fame, they have been seduced by other industries. Fashion regularly does the same.

From the courts to the runways and even major campaigns, to the launch of their own clothing or beauty brands, these figures have not only found new business models but also a style that inspires the masses.

Know some names.

David Beckham

His career as a footballer with iconic teams, including Real Madrid, hasn't been the only reason this celebrity has been in the spotlight since the late 1990s. His marriage to Victoria Adams, a former Spice Girl, landed him on the covers of countless celebrity magazines around the world. Throughout his career in the spotlight, he has starred in countless campaigns, especially for perfumes and underwear. The most recent one was for the brand Boss, with a spot that has already reached nearly half a million views on YouTube. All of this was done through the lens of renowned visual artist duo Mert & Marcus.

Stefon Diggs

He's one of the NFL's stars. Yes, he's been a huge success in football, but his style has caught the attention of magazines like Vogue; perhaps that's why he was one of the special guests at the 2024 Met Gala.

During the evening, he wore a custom H&M suit featuring glittery fabric and a choker. The athlete has his own fashion project called Liem Homme, which offers clothing for the men's and women's market with an urban yet casual feel.

Lewis Hamilton

Not only the Formula 1 public, but also style lovers have applauded him. This famous British driver has gone viral on social media for successfully combining a range of garments, including high fashion, haute couture, and even basics.

His face and name have become ambassadors for renowned brands including Dior and Tommy Hilfiger.

As if that weren't enough, when he's not leading a race on the track, he's often seen at fashion shows and in exclusive stores.

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Come to Intermoda 83!

We look forward to seeing you from July 15th to 18th, 2024. Business, experiences, shows, and all things fashion in one place.