under the mexican lens
For some years now, Mexico has experienced an awakening of talents in fashion photography. It is a field that requires technical expertise, sensitivity and above all, understanding of the industry.
While anyone with a knowledge of photography can create images, not everyone makes a true fashion impact.
And it is that the true photographers focused on fashion manage to achieve various objectives that range from editorial or commercial language, when necessary, as well as highlighting teamwork: fashion coordinators, makeup artists, hairdressers, producers and an endless number of pieces are add up in a puzzle style.
Today, through these lines, we invite you to learn about the work of some photographers from our country who excite the fashion sector with a visual work that makes you fall in love at first sight.
Forbes described him as "The artist who revolutionizes fashion photography in Mexico." A look at their social networks is enough to discover captivating images, protagonists in color and textures, as well as stories for outlets such as Vogue México, Harper's Bazaar Arabia, Playboy and many more.
Did you know that Jvdas Berra will be a speaker at Intermoda 77? Sign up and get your badge today here .
One of the most prominent visual creatives in national fashion. Ricardo is originally from Guadalajara, Jalisco and over the years has built a solid career from photography; magazines such as Vogue, L'Officiel, Marie Claire, among others, have published their work in spectacular pages. Of course, top designers and exclusive brands have relied on his vision to achieve images full of fashion.
Her name is one of the most read in editorials, campaigns and multiple projects within the fashion scene in Mexico. From Benito Santos to Paulina Luna, passing through Carlos Pineda and a long list of firms have invested in his work. If you want to know more about him, we invite you to click here and relive his participation in the panel "Guadalajara: Creative City in Fashion" at Intermoda 76.