May 10th: Day of Opportunities

Celebrating mothers is an important date for strengthening the fashion industry

Consumer habits are related to different aspects of daily life, including culture. In Mexico, for example, the importance given to family, as well as its traditions, is an opportunity that impacts different sectors.

Fashion is not far behind. From the brooches that are placed on a newborn baby, to the robe that is a special gift for the children who are going to be baptized, to the dream dress for the first 15 years, the great wedding dress, the uniform of the favorite soccer team or the engagement ring that announces the request to join another person in life.

However, one of the most relevant celebrations for the Mexican population and the context of its businesses is May 10. Mother's Day, as it is known, represents a great opportunity for the strengthening of multiple industries; fashion is among the main ones. We explain the reasons:

Gift giving trend

To mark this day, it is common to buy items, from dresses to shoes, to accessories such as handbags or glasses; according to statements by representatives of these sectors, the date represents a considerable increase in the annual sales of companies.

Investment

Another of the most common trends is the purchase of jewelry. This, in addition to the aesthetic contributions, generates an investment because gold or silver jewelry will never lose its value. Chains, earrings, bracelets, necklaces, accessories with pearls or gems are common.

Festive context

The celebration involves entire families in a social setting. For this reason, dressing for the occasion sometimes invites last-minute shopping in the days leading up to the big date.

Business opportunity

Both established business owners and entrepreneurs take advantage of the time before and the first few days after Mother's Day to market all kinds of products. Promotional strategies and advertising tools can help increase sales.