Have you registered your trademark yet?
An important step for your fashion business.
When you are running a company, whether it is in the start-up stage or in full consolidation, it is important to have a registered trademark and logo. Why? Although it may seem unthinkable, plagiarism or imitations happen frequently.
Imagine providing a service or product within the fashion industry, doing it with the best quality, providing value to your client, striving to offer designs and a competitive proposition. Suddenly, your name, logo or even some innovative design very similar to yours (not to say identical!) appears on the market and -what's worse- causes confusion in your clients that you end up losing sales.
An uncomfortable and unfair context, right?
Well, to protect your brand, in Mexico there is the Mexican Institute of Industrial Property. Better known as IMPI, it is a decentralized public body with legal personality. Its legal authority allows it to manage the industrial property system in our country.
A brand can be made up of letters, words, colors, logos, images, among other unique elements or combined with each other that allow giving a unique character to a product or service.
Among the benefits of registering a trademark are:
- Guarantee its exclusive use (you are the owner!).
- Distinguish yourself in the market, that is, be different from your competition.
- Protect yourself from plagiarism, confusion, etc.
- Increase trust among your customers.
And many more topics, for example, having a trademark registration will also allow you to explore the possibility of franchising or licensing your brand in the future.
Before finishing this article, it is important for you to know that trademark registration grants you exclusive use of the trademark within the national territory for a period of 10 years.
The best thing of all is that you can do the procedure yourself online.
For more information? We invite you to visit the official IMPI website here.