Dress up as Mexico

Traditional costumes, an expression of national cultural identity

Mexico, our country, is absolutely rich in ways of expressing its culture. Traditional fashion, for example, is one of the most compelling and attractive to both nationals and foreigners.

And who can resist the beauty of the colors, fabrics, and details of a garment made by the hands of artisans?

Today, we dedicate this space to highlighting some examples of outfits that scream passion for Mexico.

Tehuana

In Oaxaca, one of Mexico's most colorful states, there is a traditional costume worn by Zapotec women from the Isthmus of Tehuantepec. Its name? Tehuana, full of embroidery, lace, and a huipil that contrasts with the skirt. Of course, all adorned with headpieces that include ribbons or a majestic white headdress.

Jarocho Heart

From Veracruz, men and women wear beautiful white outfits that come alive to the rhythm of popular Mexican music. The traditional jarocho costume for women consists of a large skirt with ruffles and, underneath, a knee-length petticoat. Despite their large size, these skirts are light and a visual spectacle when danced; a rebozo, headdress, and black apron complete the outfit.

Elegant and with pride!

Mariachi music plays in the land of tequila, where charrería also shines: a national emblem. The charrería costume, considered a cultural heritage of humanity according to UNESCO, is a display of gallantry. For men, wide hats, embroidered jackets, bow ties, sashes, and boots. For women, long skirts, beautiful embroidery, and dreamlike bows.  

Mexico and Jalisco at Intermoda

During the recent edition of Intermoda, in July 2025, one of the main attractions was the Hecho en Jalisco (Made in Jalisco) project, an exhibition full of details that reaffirmed the fair's interest in showcasing national manufacturing and cultural identity.

This initiative featured a beautiful display of garments, jewelry, and accessories that fully express part of Mexican identity. From dresses by the renowned firm Takasami to dreamlike jewelry by Flora María or Citlali Joyas.

Yes, long live Mexico.