Sell more: content marketing
Generate valuable content, attract your client and build their loyalty. We tell you how.
Some call it "the art of creating content" and others explain that it is a specific methodology within marketing. These definitions are correct for the -also called- content marketing.
So what is content marketing and why is it important to consider if I'm in the fashion industry? Well, it is a strategy focused on attracting customers in a kinder way: through creative content.
These can be translated into articles, videos, audios, photographs, infographics, podcasts and multiple communication products that are regularly thought of, designed and published digitally.
Yes, content marketing can find its natural place in an overwhelming way on your company's digital platforms: website, social networks, online store, YouTube account, Spotify, etc.
What is it for?
The answer is: To provide value to your customers. The content that your fashion company generates through digital platforms, thanks to your communication and/or marketing team, must "seduce" your target audience.
If said material is attractive enough, then you will have a greater chance of generating engagement and increasing your leads, that is, increasing the chances of winning customers, retaining them and, of course, generating more sales.
How should this content be?
As we said, attractive. The most important thing is that the content that you generate as a company specialized in the fashion industry, not only sells your product, but through creative language also offers solutions, solves problems, tells stories or inspires.
Fashion has everything to achieve it! You can talk about aspects such as colors, textures, trends, sizes, cultural movements, design, inspiration, motivations, combinations and much more.
The consequence: added value for your client, positioning of your brand and multiple effective businesses.