Your seller, your ambassador

Training, inspiration and motivation will help you strengthen your sales force.

The sales force of a fashion company owes much of its structure to its salespeople. After the designer or the CEO (who regularly take centre stage), they become the true face of the company in front of buyers.

From the stands at specialized fairs such as Intermoda, behind the reports on the digital sales site or directly at the point of sale, the collaborators of a fashion brand are those who are on the “battlefield” to generate the necessary push needed to close a sale.

It is therefore practically obligatory that, as the leader of your company or fashion project, you consider the training of your team. From their arrival at the firm through a solid induction, to the follow-up that you generate over time to continue both their motivation and preparation.

In an ideal reality, this will allow your buyer to become an ambassador for your brand.

Need some ideas? Below we've put together some recommendations to put into practice immediately with your co-workers.

Inspiration and history

Fashion should inspire passion. The product can also make your salespeople fall in love; through storytelling, buyers find not only a product or service, but a story that they fall in love with. Your salespeople must know it, understand it and, in the best of cases, love it as much as you do in order to tell it. Yes, they are an extension of your own voice.

Specialization

Knowing the materials that make up your new collection, each textile, application or detail. If you sell jewelry, the precious metal that was used, the properties of gems and precious stones. If your product is footwear, knowing the material, durability and care, among other details, will make your salesperson an open library regarding the value offer that characterizes your proposal within the industry.

Sustained commitment

When a collaborator is committed to their work and the brand, they show it. In each of the possible sales in front of buyers, their behavior is vital to persuade, negotiate and even manage difficult situations or controversies.

Training and opening

Maintaining an open dialogue with your sales team is essential. Gaining insight into their aspirations, concerns and desires will provide you with relevant information to make better decisions. On the other hand, training is vital to teach processes, continue to deal with reluctance to change, integrate new collaborators, learn about new products and marketing methods.