Does your brand have personality?

Giving your fashion project human characteristics sounds crazy, but it's more important than you think.

Just like we love people, we can also love brands.

Sounds strange, right? But it's true.

Yes, there are fashion brands that endear themselves to the buyer's heart, and to achieve this, marketing experts say we must create an emotional connection with our customers.

And before we get to that point, let's reflect on your favorite brands. Ask yourself, which fashion brand do you admire the most? The one that captivates you with every social media post, or the one that takes your breath away when you look at their displays or watch their most recent runway shows.

It sounds romantic, well, maybe you'll find a connection with it...just like with the people who are special to you. You should do the same with your potential clients, so we've put together a series of recommendations to boost your fashion business with emotion.

We begin…

Define personality

One recommendation is to establish the values ​​you want your brand to be identified with by others. Is it a fashion project committed to a cause, or does it aim to empower through style? We're sure this theme also goes hand in hand with the story your brand tells.

At the same time, ask yourself, if your fashion brand were a person: Would it be fun? Carefree or sophisticated? Give it characteristics!

Identify your buyer

Those brand values ​​and essence you've defined should connect with your buyer. If the market were a huge pie, it would be difficult to eat it all, but if you take a slice, your efforts will likely be focused on those people who may be aligned with your project (not all of them are your clients).

The style, purchasing power, and level of fashion of the product—all of this must be in tune with your true potential buyers.

Align communication

Photographs, videos, images for social media and websites, ads and advertising guidelines, campaigns, lookbooks, and all content tools should pursue a specific goal: to reflect the personality of your fashion project, your brand's personality. 

Develop and maintain the product

Each product or collection launch is an opportunity to reaffirm the creative universe, as well as the personality of the brand or project within the fashion industry. Therefore, we suggest that each garment be consistent with what you wish to communicate and reflect.

Good luck!