Does your company offer value?
The quality of your fashion products is an obligation, design a competitive tool and value, a fundamental aspect. But what does it mean to offer value to your customers?
The Royal Spanish Academy defines this concept as the degree of utility or aptitude of things to satisfy needs. In terms of marketing, the value is much more.
When we talk, for example, of perceived value, we understand that it is what the company promises in its proposal and that the client manages to identify.
The value can then be understood as the difference between the benefits that a fashionable product offers a potential customer and the costs of the product (even over the alternatives offered by the competition).
In simpler words, the value will be the result that the customer acquires, that is, the benefits that your company or fashion product gives them. Not only in terms of price, but from a subjective perspective: service, design, warranty, shopping experience, proximity to the point of sale, speed, product variety, ease of shipping, packaging, etc.
This will help us understand that value can be both functional and psychological (or even emotional). For this reason, we invite you to pay attention to each of the strategies that promote your company in front of your clients.
Remember, your potential buyers will not make purchasing decisions solely based on the price of your products. That is just one aspect to consider.
In conclusion? Make sure you offer value in every piece that runs your fashion business. The more careful you are in all aspects, the more benefits your client will find to choose you over others.