
Unmissable tone
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The color of the year promises to fill you with inspiration. Don't miss this creative and (above all) commercial opportunity.
Although creative freedom is the banner in fashion, it is impossible not to take a look at design trends and also at market behavior. One of the key points for this question, without a doubt, is the colors that will prevail throughout 2024.
Among fashion lovers, it is well known that pastel shades are still in full force and promise to grow their positioning in the current and upcoming seasons.
Pantone, for example, has named Peach Fuzz as the colour of the year for 2024. What is that? Well, a peachy colour that you fall in love with at first sight. Yes, it is a soft orange that, among other things, is beginning to captivate experts (from cool hunters to designers, entrepreneurs and specialist buyers).
The reason is compelling for those who know the effects of colour: this specific shade is comforting and creates a feeling of peace, which is why it is being used in the production of clothing, bags and even footwear in velvety, delicate or even cushioned textures.
Business opportunity
Choosing this colour from your product ranges obviously becomes a competitive advantage. The dissemination of this shade on social networks, platforms and media arouses interest in the market, so we suggest including it in a selection of your products to be designed or marketed.
Where to find trends?
At each edition of Intermoda, Trend Zone offers visitors the opportunity to discover and confirm trends. Through an exhibition of finished products, materials and specialized information, you will have free access to valuable content to make better decisions within the fashion industry.