Time for strategies

New ventures within the fashion industry, as well as large design houses, department stores or established firms, all profiles, require marketing.

Yes, fashion needs a marketing push to reach the right audience, enter the market at the right time and position itself within it.

And in 2024, there is no other way to survive in the competitive world of fashion. To put it more directly: if your product or service only relies on its design or quality, the universe of buyers may be limited.

On the contrary, if your fashion proposal is strengthened with corporate marketing strategies, the boost will be greater: branding that seduces, messages that captivate, platforms that facilitate purchasing and both digital and physical structures that connect with a greater number of customers.

Yes, fashion needs marketing to achieve greater presence and connect with the desired audience. Therefore, if you have a business focused on fashion, we suggest you take a look at these recommendations to formulate business marketing tactics:

1. Identities: who you are and who your client is.
To begin taking the first steps related to marketing (applying strategies), first ask yourself who you are in the market: what you offer, what your value proposition is and who your target audience is, understand it.

2. Set goals
Now that you are clear about your strengths and what your audience wants, it's time to define your goals: launch a product, increase visits to your point of sale, generate traffic to your online store, reduce inventory, sell more, open a market, etc.

3. High-impact messages
The value of a fashion brand, as we have explained, lies not only in the product or service, but in the stories that are told around them. Fashion does not only sell a useful product, but a product that carries emotions and meaning. This must be conveyed through messages (written, images, videos, events and more).

4. How and when?
To communicate these messages, choose the platforms that fit your budget and reach your audience in a timely manner. From your own social networks to the ideal content generator, through media outlets, trade shows or specialized events.

5. Results
Well, if you've reached this point, congratulations. You've developed marketing strategies in a business sense. The last step will be to evaluate those efforts, analyze the investment and its return. The intention? Measure each step of this active communication, review points of improvement, successes or mistakes. The above will help optimize processes in your next marketing strategies.