Successful synergy

Louis Vuitton and Japanese artist Takashi Murakami collaborate again 20 years later.

Zendaya, the American actress and singer who was included by Time magazine in 2022 among the 100 most influential people in the world, is a constant face in fashion: red carpets and impactful campaigns.

The latest for Louis Vuitton. The house has chosen her to star in a campaign that has flooded social media, billboards, and specialized magazines with great success since its launch.

The objective is to signify the new collaboration between the French firm and renowned Japanese artist Takashi Murakami.

Why is this synergy important?

Because this isn't the first time spring has happened. This second chapter arrives 20 years after its original launch, and it does so through a reissue of luxury items that captivate with their contributions of color, fun, and casualness to the Louis Vuitton emblems.

Pop culture of the 2000s

More than two decades ago, music, fashion, art, and culture in general all pointed to a particular style. With a pop accent, these currents merged to give life to the work of multiple artists and brands.

Among them, Murakami. The artist was invited by Marc Jacobs's then-creative director, who asked him to incorporate the brand's L and V into a multicolored bag that became the face of the collection. Shortly after, the "Cherry Blossom" design featured smiling faces and a myriad of blossoms as a tribute to Japanese cherry trees.

The brand is said to have sold over $300 million worth of the Spring/Summer 2003 collection. Collaborations between artists and luxury brands, more common today, were a first step toward attracting new and old design lovers.

Yes, this 2025 collection encompasses nostalgia and also new expressions for current generations.

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