Buyers are coming
Did you know that the recent 77th edition of Intermoda added more than 21 thousand buyers? Yes, the exhibition was held last July and brought together the protagonists of the fashion industry.
Coming from chain stores, department stores and concept stores, thousands of wholesalers, including both national and foreign independent merchants, were able to learn about the proposal of 600 exhibitors and 950 brands.
If you have a fashion company that wants to expand its business, Intermoda 78 is the 'opportunity to achieve it: yes, it's time to become an exhibitor.
The fair will take place from January 17 to 20, 2023 at Expo Guadalajara, therefore, today we have gathered some recommendations that will allow you to attract a greater number of clients who visit this commercial meeting:
An attractive experience
Your stand within Intermoda 78 should be more than a direct point of sale. We suggest that you see it as an opportunity to offer a true shopping experience for your customers; use bright colors, give prominence to the image of your fashion firm, bet on good lighting, mannequins and successful displays.
It is very likely that buyers look for those garments that have become a must in the market. Therefore, our recommendation is that you display those products that have been positioned as your best sellers. They should never be missing!
Of course, your participation in a fair as relevant as Intermoda is the perfect opportunity to surprise with new proposals. Design and prepare novelties that you can present at this exhibition, it will allow you to keep the clients you already have captive and attract all the new ones.
Exhibiting is only the beginning of a sales process that should extend beyond the fair. In other words, the sales you generate during Intermoda 78 must be followed up by your collaborators, in other words…don't forget your customers! We suggest you follow up, ask them about their experience with your brand and, above all, their opinion about the service.